Saturday, 9 April 2011

Branding


For the branding for my website I have decided to stick with using my name. Instead of using my full name as I did on my first inital idea I have decided to go with using my initals as this still makes it personal to me but I can be more creative with the branding if I am only using two letters.






The design that I have decided to go with is the round circle with my inital inside of it. My first idea was to use the initals of my name and choose a font that when the "s" and the "a" were close together they would form a heart. This would make the website look feminine and it would add a creative element to my branding.
In the end I decided not to go with this idea as with the first logo design that is above it looks too forced and does not work. I am going to use the first logo on the second line as it looks formal but not to corporate. It is a fun friendly and easy to read font.



 






I then added some colours to the logos to see what colour scheme would work best within the website and what two colours complimented each other. Purple and cream are the chosen colours for my branding.

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